May 022016
 

hatsune-miku-riccardo-tisci-givenchy-met-gala

Hatsune Miku has somehow recently made it into the real world to be fitted by haute couture master Riccardo Tisci, by request of Vogue Magazine. Riccardo, who was so breath-taken that all he could mutter was “she’s so cool”, then proceeded to dress her in an elaborate outfit decorated with crocodile trim and swarovski crystals.

If you didn’t catch it right away, Vogue’s article is, of course, almost purely satire.

Hatsune Miku wont be making any digital jumps to the real world anytime soon, but that doesn’t change the fact that her ongoing tour across North America is garnering quite a bit of attention. Vogue is an internationally recognized fashion magazine (with the mentioned article currently ranked #1 on the site), and Riccardo Tisci himself is recognized by TIME as one of the Top 100 most influential people for his vision and prowess in the fashion industry.

We can only wonder what other unique and interesting ways that Hatsune Miku will appear in the media as her westward journey continues. You can read the full Vogue article here: http://www.vogue.com/13431074/riccardo-tisci-hatsune-miku-haute-couture-makeover-avatar/

Apr 012016
 

miku_lg_statham

April 1st has been full of surprises for Hatsune Miku, most of which has been April Fools Day pranks (sorry, but Miku Expo wont be having a 2039 galaxy tour), but this one is real: LG Eletronics has launched their new LG G5 flagship phone today, along with a commercial featuring Jason Statham, a largely recognized action movie actor. The background music, however, unmistakably features samples of the popular Hatsune Miku cover of Ievan Polkka, composed by Otomania. The remix song is Sports Day by Busy Signal.

https://www.youtube.com/watch?v=tOpsnNf9Wj0

This rather unusual pairing will certainly go down in the history books as one of Hatsune Miku’s notable cameos in product promotions. What do you fans think of the cameo?

Mar 072016
 

Illustration by Naruto Maki: http://pixiv.net/i/28390209

While the teaching of Vocaloid software in schools is something that’s been around a while, it’s not too often you see the Hatsune Miku and Vocaloid phenomena studied at universities. In particular, it is being studied at at the oldest and most well-known English university in the world: The University of Oxford.

The book is titled “The Oxford Handbook of Music and Virtuality”, and the juicy bits relating to Vocaloid can be found under part 2, “Vocaloids, Holograms, and Virtual Pop Stars”. Below are the chapter titles:

  • 6. Vocaloids and Japanese Virtual Vocal Performance: The Cultural Heritage and Technological Futures of Vocal Puppetry
    Louise H. Jackson and Mike Dines
  • 7. Hatsune Miku and Japanese Virtual Idols
    Rafal Zaborowski
  • 8. Hatsune Miku, 2.0Pac, and Beyond: Rewinding and Fast-Forwarding the Virtual Pop Star
    Thomas Conner
  • 9. “Feel Good” with Gorillaz and “Reject False Icons”: The Fantasy Worlds of the Virtual Group and Their Creators
    Shara Ramberran

As a college textbook, it’s a bit pricey if you want to purchase it (although unless you’re attending Oxford, it’s more of a novelty item). It’s $150 for a physical copy, and $120 for the full digital version. Luckily, most of it is available for free reading on Google Books, minus chapter 9 and a part of chapter 8.

Read it on Google Books → https://goo.gl/EqkXo4

A listing of the book can also be seen on Oxford University’s press site here.

Source: Vocaloid Otaku

Mar 062016
 

Reality? For some, it’s so last century in the music business

Hatsune Miku appearing in major news/media is always interesting to see, and we recently discovered a publication in a major Australia newspaper “The Australian”. Teased on the front page of the paper, the article occupies an entire page of the Arts section. The editorial was published March 1st, 2016.

Written by Matthew Sainsbury, the article makes observations and arguments on how virtual and augmented reality technologies are quickly affecting the way we consume live media, and how Hatsune Miku is helping lead the charge.

The article is viewable online via The Australian’s site, but seemingly requires a membership to be viewed. This seems bugged, however, as we were able to somehow bypass the block, but only once. Alternatively, we also have this photo of the paper article, thanks to @lovelyhayamin on twitter below (full resolution here).

Dec 012015
 

pressrelease_letsgo_en

With Hatsune Miku Expo’s 2016 tour plans well under way, it’s clear that 2016 is shaping to be an exciting year for many Hatsune Miku fans everywhere. But Crypton Future Media is not finished yet! Today, Crypton Future Media is ready to announce a new campaign to help bring Miku Expo to more locations around the world: The “MIKU EXPO Let’s Go Campaign“.

https://youtu.be/sOGNxJ9zDN0

MIKU EXPO Let’s Go Campaign is a crowd funding campaign, but not in the typical fashion that people would expect. Instead, it will use the platform “Pledge Music” to help raise funds to make international travel of Miku Expo that much easier. There will also not be specific location goals, since it’d be almost impossible to reach a goal if Hatsune Miku fans were being asked to pledge for a location that isn’t even in their home town (as much as they’d like to visit every city in the world, it’s impossible!). Instead, it’s hoped that the combination of buzz around the Miku Expo tour and the Miku Expo campaign will help make the tour a success, and create more opportunities to visit other countries.

A number of exciting rewards will be available to pledgers that offer their support to the campaign, and these include the following:

– Pledge Music-exclusive MIKU EXPO Supporter pin badge (All Backers)
– HATSUNE MIKU EXPO 2016 EP (13 track-CD in a gatefold package, including the MIKU EXPO 2016 theme song)
– HATSUNE MIKU EXPO 2016 EP signed by HachiojiP
– MIKU EXPO Let’s Go T-shirt
– MIKU EXPO × OMOCAT Exclusive T-shirt
– Supporter Exclusive Watch
– MIKU EXPO Official Glowstick *Only available outside of Japan.
– MIKU EXPO Let’s Go Bundle (EP, Let’s Go shirt, Penlight) *Only available out side of Japan.
– On-stage Photo with Miku (Limited to 2pairs per 1 venue)
– MIKU EXPO Special Thanks Credit and Message screening. *Only available for Japan Tour.
– Early Access Pass (Early access to digital download of remix songs etc)
– SPECIAL OPTION: For $1 million, Miku Expo will come to any town of your choice! Available to all countries, except Japan (some restrictions apply).

Pledge your support here!

We spoke recently with Crypton Future Media staff about their exciting plans, and what exactly goes into making a Miku Expo event happen. Read the interview below!

MikuFan: It’s thought by some overseas fans that hosting an event like Miku Expo at any given location is as easy as 1-2-3, but this isn’t so. Can you give some insight to the challenges Crypton faces when it comes to hosting overseas events?

CFM: Of course it’s not easy. The first of many things of course are the fans. We do see the many requests from fans all of the world, such as fans in Europe. Some also think we’re ignorning them. We are aware we have a large fanbase in Europe. We need to convince the local concert promoters that the fans want a show in their area.

MikuFan: Yeah, it’s not something actually hosted by Crypton. It’s someone who has to say “Hey, we’d be happy to do this”, and you just work with them on that.

CFM: Yeah, we need a local partner to have the show. But for Los Angeles and New York last time, we did organize everything 100% on our own, because we knew the local promoters didn’t know about Miku. So through promotion on David Letterman and everything else we did, it helped these promoters learn about Miku. It ended up being really successful, so we could get support from more local promoters this time around to make a North America tour happen. And then of course there is the concert, which requires certain kinds of stage plots. The requirement for this isn’t very easy, either. There’s problems if it’s a small or insufficient venue. So an area needs to have an appropriate venue, as well as a stage with a workable plot for the concert.

MikuFan: I can see how this would make accepting just any location very difficult. I’m sure you guys would want to make each event have the best experience possible.

CFM: We ended up losing money again with Los Angeles and New York last time, but with things different this time around, it will be much easier for us.

MikuFan: Kind of like how a completely different event organizer took care of the Miku Expo events in Shanghai, making it much easier on Crypton.

CFM: Yeah, China is very different. We’re partners with a company there there that has exclusive rights to produce Hatsune Miku merchandise for mainland China. They’re a huge sponsor for us. But in America and other overseas countries, we don’t have that there. So we need big sponsors to help with events in these countries. And finding these partners is very difficult. Hopefully this tour will also help spark interest in potential European partners.

MikuFan: Outside of just the concert events, what kind of accompanying activities are in the works for Miku Expo’s North America tour?

CFM: A lot of ideas are still being worked out since it’s still early, so nothing is 100% confirmed, but we have ideas for things like events at local retail stores, an evening dance party, an art gallery, etc. But it really depends on the city, since we’re hitting so many locations this time.

MikuFan: Do you have any special message for fans around the world?

CFM: Thank you very much for supporting Hatsune Miku and all of our other characters! We are very excited to have our biggest North America tour, and hope to see you there in person. This time, we are trying to make MIKU EXPO more of a Hatsune Miku-ish participatory event, not only having many locations but also organizing song contests, the Miku Expo Let’s Go campaign, and we have more to announce in the future! As we mentioned, we are all aware that we have many fans all over the world. We will try our best to bring Miku to your country, so please keep support us and join our Let’s Go campaign. Arigato! 🙂