Hatsune Miku and NewDays collaboration returns once again but this time with Snow Miku to support Hokkaido! The collaboration, in celebration of Hokkaido’s 150th anniversary, will be bringing a variety of Hokkaido’s specialties starting today at all NewDays, NewDays KIOSK, and KIOSK shops until August 6th. Also included are clear files upon purchases and stamp rally with various prizes.
Fans who make purchases over 700 yen from now until July 23rd will receive a limited edition clear file of Snow Miku in NewDays uniform by KEI, where a second clear file by Mame no Moto will substitute in from July 24th until the end of collaboration. This makes it the second year we’re seeing Miku in her NewDays and JR East uniforms.
A stamp rally with QR codes will also be carried out. The rewards start out small from various designs of clear files to a limited edition Shinkalion the Animation postcard (where Miku piloted a bullet train transforming robot, and yes you read that right), and eventually, a special video with the names of winners called out by Miku herself.
In celebration of the launch of the campaign today, a new music video titled “NEWDAYS” by Michita has been released featuring Hatsune Miku and a Japanese music artist “pinoko” rapping together about Hokkaido. Movie & illustration courtesy of the artist iXima himself.
Enjoy the campaign promotional video and “NEWDAYS” music video now below!