Summers in Japan can be quite dangerous for unfamiliar tourists! Extreme heat and humidity can cause heatstroke if you’re not careful, so it’s important to try to keep cool and hydrated. With the upcoming 2020 Olympics in Tokyo, Hatsune Miku and V-tubers such as Mirai Akari, YuNi and more will be partnering as Pocari Sweat** ambassadors to raise awareness of this potential issue.
** Pocari Sweat is a popular hydration beverage in Japan, packing sodium and and other essential electrolytes lost in sweat.
The first stage of this collaboration is a new music video titled “Nechusho No!No! feat. Hatsune Miku & MEIKO”, composed by Mitchie M! In the video, Hatsune Miku and MEIKO sing in news-reporting style about the importance of staying safe in Japan’s summer heat, and also interview popular V-tubers/singers Mirai Akari, Fuji Aoi, and YuNi. They’re even joined by Hoshino Ichika from the upcoming mobile game, “Project Sekai Colorful Stage“!
This was definitely a cute and creative way to raise awareness of “Nechusho(heatsroke)”, and we hope overseas visitors will stay safe this summer!