Aug 292016

The full commercial from Lux’s previous teaser announcement is now online! In this video, we finally get to hear the entirety of Mitchie M‘s song, Future Overture (Lux Ver.). There’s also a guest appearance by Scarlett Johansson with a special message for Hatsune Miku.

With twintails as grand as Hatsune Miku’s, it would take some pretty serious hair care products to keep it all polished and straight, but Lux feels confident their products are up to the challenge. It’s also one of the few times we get to see Miku with her hair let down. Check out the official video below!



Aug 262016


Image via the CM announcement video

Hatsune Miku has been announced to star in a 60-second Lux commercial scheduled for release on August 30th. The CM aims to promote the new shampoo & conditioner series in line “Lux Super Rich Shine Straight & Beauty”, and will feature the theme song “Future Overture (LUX Ver.)” by Mitchie M.

The announcement was first made today via staffs as well as an announcement video at Miku Symphony, a Hatsune Miku orchestra concert sponsored by Lux Straight & Beauty that was held today. The special announcement video in question is now available on the special website that launched today.

Special website →

Below are teaser images from the commercial starring Miku, as well as Scarlett Johansson.