NewDays x Hatsune Miku collaboration returns once again in the upcoming Natsukita 2019 Hokkaido Fair! The event is aimed to promote Hokkaido products with famous stores to deliver the charm of Hokkaido, with Hatsune Miku (and Snow Miku!) as the PR character. The collaboration includes limited goods, in-store videos and broadcasts, as well as an AR stamp rally to enjoy.
Starting from July 2nd, purchases over 800 yen at NewDays and NewDays KIOSK shops will net a limited edition clear file by the artist iXima on a first come, first served basis. From July 16th onward until July 29th, another design by the artist Kamogawa will be offered in place.
Furthermore, in celebration of SEGA feat. HATSUNE MIKU Project 10th anniversary, there’ll be special goods sold at the associated NewDays and BOOK EXPRESS stores, including 8 different types of can badges and acrylic key chains featuring modules from the game. Said stores will also have acrylic stand and muffler towel featuring visuals by iXima and Kamogawa on sale.
There’ll also be a special AR rally held via the anime AR tourism app “Butai Meguri”.
Example of Hatsune Miku AR rally photo via the Butai Meguri app
In this AR rally, there will be over 39 unique Hatsune Miku AR data based on Project DIVA modules to collect at 39 target stores. Additionally, collecting three or more AR data will also unlock a bonus recording of Miku. To enter the rally, simply take a photo with over 390 yen worth of products from the associated stores, follow NewDays on Twitter, then upload the image with hashtag “#ナツキタミク“. Winners will be decided via lottery, although creativity will also boost your chance of success!
Prizes include autographed Snow Miku acrylic panel by iXima (10 winners), Hatsune Miku original post card set (100 winners), and 2kg of Hokkaido Yumepirika rice (50 winners). Natsukita 2019 Hokkaido Fair will be held across all NewDays and NewDays KIOSK shops from July 2nd to 29th .
JR Hokkaido x NewDays x Snow Miku collaboration visual by iXima
NewDays x Hatsune Miku collaboration visual by Kamogawa