Mar 192018
 

M&H BOOKS is a cafe owned and run by the manager of Mofun Arcade, a game center located in Sadang, Seoul. Mofun was known as a “holy place” for Miku’s fans in Korea, for Mofun was one of the few places in Korea where one could play Project DIVA Arcade, also with a nice showcase of Miku merchandise and figures displayed in the shop. As a plan to diversify their business, last September Mofun opened a cafe called M&H BOOKS next to the game center through a collaboration with Hongji Bookstore, a comic/light novel-oriented bookstore franchise in Korea (hence the name M & H). Since its launch, M&H books has been running collaboration cafe business with various IP’s such as Ride Zero, Tales Shop’s games, and Hyperdimension Neptunia series. This time, they are opening the very first Hatsune Miku collaboration cafe in Korea with the cooperation of Crypton Future Media!

Cafe Schedule:
2018.03.19 – 2018.04.30
10:30AM – 10:00PM every day
Pre-open from 2018.03.09 (Miku’s day)
Original Goods and Special Menu begins from 03.23, and will be fully prepared by April.
For this reason, it is recommended for visitors from foreign areas to visit during April.

Place:
M&H Books
6 Donjak 3 St., Donjak-gu, Seoul
02-521-7447

One may exit through Exit #10 at Sadang Station (Seoul Subway Line 2(Green Line) or Line 4(Blue Line).
The cafe is located at the 3rd floor of the building next to the Starbucks building in front of Exit #10 of Sadang Station.

Main Visual:
The main illustration of the collaboration event is drawn by the renowned illustrator RESS (@RESS00), who is famous for his influential career in Korean RPG games including Dungeon&Fighter, Elsword, and Closers. Original goods designed by M&H books featuring his artwork of Hatsune Miku will begin sale from late March~early April.

Special Menu:
M&H Books, as a cafe on its own, offers various coffee/tea/soft drinks with a few desserts as well.
During Hatsune Miku collaboration, they are adding a few specialties to their menu:

Miku’s Mint Chocolate Cake (7000 KRW) (The mint flavor is very much controlled for people who can’t handle mint!)
Hatsune Miku chocolate (2000 KRW)
Special Miku-Ade (7000 KRW)

M&H BOOKS is also famous for its “Latte Art” service, which allows customers to print an illustration or a photo of their own choice on top of a milk foam with a coffee drink. So far, they have offered this service for Hot Americano (6000 KRW) and Ice Chocolate (6500 KRW), and during Miku collaboration,

Mint Latte (7500 KRW) is going to be added to the “Latte Art” menu.

All listed prices may be subject to changes.


Collaboration Goods:
During collaboration period, a lot of Hatsune Miku related merchandise will be on sale at M&H BOOKS. These include

– Snow Miku Skytown goods
– Snow Miku 2018 goods
– COSPA Miku T-shirts
– Original M&H BOOKS Hatsune Miku goods, featuring the new artwork by RESS.

The original goods include
– Acrylic Stands (19000 KRW)
– Acrylic Key Holders (6500 KRW)
– Full Graphic T-Shirts (55000 KRW)
– T-Shirts (25000 KRW)
– Passport Cases (25000 KRW)
– Coffee Mugs (12000 KRW)
– Trading Can Badges (4000 KRW)
– Desk Pads (25000 KRW)
– Mobile Batteries (25000 KRW)
– Tapestries (22000 KRW)
– Blankets (45000 KRW)

The listed items and prices may be subject to change.

Gallery:
During collaboration period, M&H BOOKS changes its interior showcase in accordance with Hatsune Miku theme!
The exhibition includes Hatsune Miku and Crypton Vocaloid dolls and figures, design references for Miku V4X and 10th anniversary Miku, 1/1 sized panels featuring the works by KEI, iXima, and RESS, rare Vocaloid albums including Mitchie M’s “39D” and ryo’s “Melt,” and last but not least, Yamaha DX-7 synthesizer! All these displayed goods were voluntarily offered by the members of MikuWallets, the group that organized the Hatsune Miku 10th anniversary digital signage project at Samsung station last year.

There is also a section featuring illustrations with congratulatory messages from Korean artists, including shnva, Popuru, Pingo, DORAE, hakusai, Lpip, Nardack, Young-in, JUNA, and Mauve. The Wall of Piapro is also installed!

Further information and updates are offered in the official twitter account (@mofun_collabo).
The owner of the arcade/cafe (@mofun_arcade) also runs a twitter account.
The chief manager of the cafe, also the head of MikuWallets (@koreafx), also has a twitter account.
MikuWallets (@39ADProject) is also helping out the operation of the cafe.

Here are some photos and videos of the cafe!

Photos are mostly taken by @mofun_collabo and @Aio392.

The 360 degrees VR video and 360 degrees photos of the cafe are taken by @miku1596:
https://theta360.com/s/juCgZdmXmS10rtC1HYSD5nLdM
https://theta360.com/s/3dsxK9tHPwzjQqLUA3m31kp52
https://theta360.com/s/rFXlZBfL6h9EqHHFGhT0jCp8O
https://theta360.com/s/o61nINDu2NEpTTwzRKx0PPGPk

https://www.youtube.com/watch?v=cuApqWYSGuI


The Miku Festival (미쿠제):
In the opening day (03.09), also the Miku Day, Hatsune Miku’s fans in Korea have gathered in M&H books to celebrate the opening of the first official Hatsune Miku shop in Korea. With the help and participation of MikuWallets members, we took photos and watched the Snow Miku 2018 Live offered by WOWOW.

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About jrharbort
A Hatsune Miku fan since December 2007, jrharbort joined MikuFan.com as the Head Writer in October 2011, and enjoys sharing news with other fans around the world. You can follow him on Twitter at @jrharbort!